The impact of 2020 will stay with us for the rest of our lives. It marks a critical inflection point of before and after. It is a year that blindsided many small-business owners.
We’ve seen new businesses birthed with success and others thriving amid chaos. We’ve seen neighborhood classics tragically lost, and others that struggle to survive day-to-day.
Critical points like these thrust every business owner from acting with strategic intention to reacting to curveballs. As we greet 2021, most businesses are settling into one of three camps:
- Thriving, but not trusting the success
- Surviving but hesitant to make bold moves
- Struggling and feeling battered, bruised and disillusioned
No matter which camp you fall into, you likely are eyeing 2021 with caution. You’re optimistic but timid in your approach to making those big visionary goals you’ve made in the past. You may even find it hard to dream of a better future because it feels so out of touch with what is happening globally. You are not alone in those feelings.
Do not become discouraged. The new year is an opportunity to rewrite the rules and stop settling for less in your business. It is the opportunity to cast a strategic vision that is different from the past and to create more success and growth in your business and your life. Here are five ways you can make it happen.
- Embrace change
- Prioritize customer needs
- Work smarter, not harder
- Profit is an intention, not a reward
- Be a confident leader who empowers others