In today’s world of ecommerce, there are dozens of ways to scale. While some businesses focus on high ticket items, others focus on dominating hyper-specific product categories, and neither way is necessarily right or wrong.
I spoke to 13 ecommerce entrepreneurs to find their best answers. Here are their tips, which can help revolutionize your ecommerce strategy.
- Think like a customer.
Katie Melissa is an ecommerce expert who focuses on product categories like watches and sunglasses. She dropships many of her products and has an eye for good design.
- Intertwine your email and social.
Frank Hatchett is the man behind Online Dimes, an incredible resource for entrepreneurs looking to understand key ecommerce growth strategies. He also runs a huge 20,000+ person Facebook group, Online Samurais, which explores all facets of online marketing — including how people make money by giving away free products.
- Learn through doing.
Richard Lazazzera is a former member of the Growth team at Shopify and now runs A Better Lemonade Stand, one of the most popular resources for ecommerce entrepreneurs today. He also teaches entrepreneurs through his program, Build Launch Grow.
- Maximize email to convert customers.
Susan Bradley is a seasoned ecommerce entrepreneur who learned scalability through her store, Wee Squeak. She also runs The Social Sales Girls, a program that teaches ecommerce.
- Use (and maximize) a funnel approach.
Terry Arsenault runs a few ecommerce stores (like Leafwood) while leading a digital marketing agency, Shopidd. He also started the Shopify Ecommerce Group on Facebook, which has over 10,000 members.
Source : Entrepreneur