With the immense amount of information on the Internet and users largely having the control to view exactly what they want, getting your product in front of potential customers can be challenging. Most companies have little room left in their tight budget when it comes to marketing. Here are 7 tips to follow to develop a successful online marketing strategy on your startups limited budget.
Know your market
Before you spend a dime on marketing, figure out your target market first. There’s no need to pay top dollar to hire a market research firm. If you know your product, you should be able to figure out your market yourself. Once you have a thorough profile of your customer, determining how and where to reach them is much easier. If you start marketing before you have a clear customer profile though, you will likely be wasting your money and your time.
Set and reset goals
Determine what you are looking to gain from online marketing. You will probably have multiple goals, but keep track of what they are so you can measure your success. When you reach your initial goals, set new goals so your company can continue to improve.
Set a budget
Now that you know who your target market is and have set goals, plan your budget accordingly. The good thing about online marketing is that you can be successful even when on a tight budget. Carefully determine what outlets are most necessary for your product and be willing to spend some money to get results.
There are thousands of companies trying to sell products on the Internet. Thus, you need to make your brand unforgettable. This begins with your website. If there are other companies online with names similar, you may even want to consider changing the name to one that will not be easily confused with another.
Search engine optimization
When someone enters a search query into a search engine about something relevant to your company, obviously you want to be one of the first results displayed. So you need to make your website more appealing to search engines. Do this by using keywords that are commonly searched, backlinking your site, customizing the headline and description.
The more content on your site, the more opportunities there are for search engines to pick it up. But don’t just be producing content to produce content. Write quality blog posts that will engage the readers. Became a guest on more established blogs is another way to get more traffic to your own site.
Don’t just sign up for these services and then forget about them. These sites should be used to promote your blog posts and communicate with customers.
Source : https://www.forbes.com/sites/ilyapozin/2012/06/29/7-tips-for-online-marketing-on-a-tight-budget/2/#67d2df856a45