So you’ve got your online store all up and running with our ecommerce software, but you want to know how you can sell even MORE stuff online? Well fear not, you’ve come to the experts.
Check out our top 10 tips to help you sell more stuff online…
- Paint the right picture
Ok your product is amazing; I mean you wouldn’t be selling it otherwise. But you’re not going to sell anything until you gain the trust of your customer . Make sure your values are clear, show them that you are the expert in your field and prove to them that your product will help them. Be consistent in all of your marketing and your brand will stay memorable. Another great idea is to ask previous customers for testimonials and list them clearly for all to see.
- Offer an alternative
Let’s be honest, people love to shop around so chances are your potential customers may not stay on your site if the product they landed on wasn’t quite what they were looking for. A great way to combat this is to offer them different alternatives. You can feature the alternatives below your listed product so that your visitors are more likely to spend longer on your site and buy from you!
- Be discount savvy
You may think that discounting products will lead to a loss in profit but if you do it right then you should see positive results. Make sure you have a solid customer base before you start giving out discounts and think of it as a way to reward those loyal customers, rather than a way to attract new ones. Don’t promote discounts too often, as your customers will start waiting for your sale instead of buying your latest stuff. But if you do have older stock that you want to get rid of then there is no harm in adding a small discount to entice people.
- Show them the value
Ok so you really can’t afford to discount? No problem! That’s where demonstrating the value of your product really comes into play. Don’t just list the features; tell them exactly how each feature will benefit them. Do plenty of research and find out who is interested in your product and why. Be very specific in your listings and you’ll find that SEO will also play a big part in helping bring in the right traffic to your online store.
- Ask for feedback
Asking for feedback from your customers is the perfect way to learn if you are getting it right. Giving your customers the chance to give feedback will let them know that you do value their opinion. If you’re going to feature a survey on your website, make sure you keep it as short as possible, but really give thought to the questions you want to ask. Be sure to act on your results and a friendly thank you to your customers will always be well received.
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