Businesses shouldn’t be shy about selling on Instagram anymore.
Recent Instagram statistics point to the fact that the platform is booming for brands right now.
And as noted in our guide to Marketing in Gen Z, younger consumers rely on Instagram to discover, research and buzz about new products.
But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day.
If you want to turn your fans and followers into actual customers, you’re going to need a strategy.
In this guide, we break down the best practices of how to sell on Instagram and how to capture the attention of eager shoppers.
What does selling on Instagram actually look like?
There is no one-size-fits-all approach to selling your products on Instagram.
That said, some strategies make more sense than others depending on your target audience and what you’re selling.
Below we’ve highlighted real-world examples of selling on Instagram and why they work.
Product photos and promotions
No secrets or surprises here.
According to Instagram themselves, a staggering 60% of users rely on the platform to find products.
Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike.
This post from Alex and Ani is a straightforward example of selling on Instagram. A time-sensitive offer coupled with a stylish photo is totally fair game for brands looking to drive traffic to their stores.
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