As social media community manager at Constant Contact, I use various social media channels on a daily basis.
Over the years, I’ve built up a wealth of little tricks that can be used by any business owner.
These social media tricks are not complicated and can help you enhance your business’s social media presence, improve your engagement rate, and help you reach new customers.
Here are seven tricks you can try out:
Access your Activity Log by visiting Facebook.com/YourUserName/allactivity and click on Posts by Others on the left-hand side of the Activity Log.
Click the pencil icon that appears on the right side of the post you’d like to show off and a menu will drop down.
Check off the Allowed on Page option.
1. Show off positive customer feedback on Facebook
Follow these simple steps:
2. Change the formatting of your Google+ posts
Bold: Add an asterisk (*) before and after the text you’d like to bold (*bold*).
Italic: Use an underscore ( _ ) at the beginning and end of text to italicize it (_italic_).
Both: An asterisk followed by an underscore at the beginning and end of a word or phrase will create a bold-italicized font (*_both_*).
Strikethrough: Adding a hyphen (-) at the beginning and end of a portion of content will add a line through the text (-strikethrough-).
You can bold, italicize, or strikethrough text when sharing or commenting on content by adding these symbols:
3. See what Instagram users are sharing while visiting your business
Take a photo at your business to share on Instagram. After editing your photo to your liking, you’ll be prompted with a final screen of options before sharing your photo. In this screen, you need to turn on the Add to Photo Map feature and tap Name This Location.
If your business does not appear at the top of the location list, you can either search for your business’s name or create a custom location.
After adding the location to your photo, share your photo. When your photo is published, a blue location link will appear above your photo – click on that link to see all the photos that have been tagged with that location.
Here, you can scroll through and engage with any of the public location-tagged photos taken at your business.
Follow these simple steps:
4. Customize your business’s branding on Twitter
Success in today’s crowded online environment demands that you stand out from your competition by delivering a distinctive, consistent brand identity across a variety of platforms — including social media. Consistent branding not only helps define your small business’s identity, it’s also an easy way to establish a professional appearance.
5. Better company updates for LinkedIn
With LinkedIn, there is not a lot of room to get creative, but you can create more compelling company updates with this simple trick: Post rich media! The majority of companies and individuals on LinkedIn are only sharing links. However, an easy trick to enhance your content is by sharing images, YouTube video links, and SlideShare presentation links. All of these content types stand out and look visually appealing in LinkedIn’s news feed – followers can even view YouTube videos or SlideShare presentations right within their feed!