6 Must-Do’s for Effective Social Media Marketing

Alot of businesses do social media marketing wrong. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes.

1. Dedicate time to learn how social media works.
There are a lot of social media marketing tips available online, from free content on websites like this one to paid courses you can complete at your convenience. In the beginning, consume as much content and free resources as you can. From there, you can then focus on your specific goals and objectives.

2. Listen to your customers.
“The only way you are going to know what your customers want is by listening to what they have to say. It’s important that you use your social media platforms as an extension of your customer service. More customers are going to voice their opinion on social media than via email or over the phone. Learn to listen to your audience, it can provide you with valuable information.

3. Use automation for consistency.
There is smart automation and then there is spammy. Use social media as a way to communicate with your audience and provide them valuable information. When you do that, you create happy brand supporters you can eventually convert into sales. If you have a full-time social media employee, make sure they are consistent and push out content across all of your social media profiles. There are several pieces of automation software, like Hootsuite, that offer a free plan that can greatly increase your efficiency.

4. Engage with and delight your audience.
Engaging your followers allows you to uncover problems or issues other customers might be experiencing as well. Then, you can be proactive and address those issues quickly before they turn into fires that are difficult to put out.

5. Don’t spread yourself
It’s nearly impossible and almost always ineffective to be active on every single social media platform. It’s important to pick where to focus your social media efforts based on what works for your specific customer base. Expand your social reach as the business grows and more effort can be allocated to additional social platforms.

6. Track and measure everything.
It’s important that you lay out clear goals with benchmarks that allow you to determine whether your marketing efforts on your social media have been successful or not. The data you collect and analyze can then be used to make changes to your campaign. You must be willing to constantly optimize and test your efforts if you want to develop a truly successful marketing. In order to do that, you need to track and measure everything.

Source : https://www.entrepreneur.com/article/292169